The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Day-Date 40.

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

Owning a luxury watch is an experience like no other.

So when it's time to part ways with your luxury timepiece, we make selling your Swiss watch simple, secure and hassle-free. As most things should be.

With a secured collection or in-person drop-off at our beautiful Lake District showroom, we take the hassle out of selling by utilising our immense client base of watch enthusiasts - so you know your watch will continue to be worn with pride.

For collectors and sellers, the dedicated team here at SwissTimepieces offers you friendly, expert service that's built on years of passion. As watch specialists we handle every step of the selling journey, giving our clients ultimate peace of mind when it comes to evaluation, collection, and transaction - matching your luxury watch to the best buyer and enabling you to get a much better return.