Our Story

A family owned business founded in 2017 with a mission to provide the most secure way to buy and sell a luxury watch online.

A little about us...

First of all, thank you ever so much for visiting our website and expressing interest in our company.

I'm Sam, the founder of SwissTimepieces and my Co-Founder is Jamie; one of my close childhood friends who has worked alongside me since 2017 when we initially started SwissTimepieces. We first set out selling brand new entry level watches from the likes of Omega, Tag Heuer and Breitling. Now we operate a fully fledged Jewellers in a small town called Ulverston in the North West where we offer a vast selection of luxury watches and services.

For the first three years myself and Jamie worked our day jobs in engineering whilst running SwissTimepieces. We used to have a meeting on a Thursday night after work until late trying to develop our website & endless brain storming, it felt like we were always fire fighting but after sometime things started to fall into place. We managed to exceed all of our sales targets year on year and I think that was down to the personable approach we had with our clients. We are not salesmen or hard sellers, we just have a passion for what we do and wanted to share that with our clients. A few years went by and we took the plunge and signed a lease for the property we are based in today. As soon as we had the showroom up to standard we opened our doors for appointments and delved into the world of Rolex and high end pieces. We had already bought & sold Rolex in the past, however I decided to invest everything we had into stock. This is when our real journey began and the business exceeded all of our expectations. We have grown our team, our client base, reputation, brand and learnt a lot along the way. SwissTimepieces is now a leading UK retailer of luxury watches and generates 7 figures in sales yearly. We are a member of the National Assosciation of Jewellers and we are proud to say we have a 5* rating on Trustpilot. Furthermore, we are constantly developing and introducing new products and services to benefit our clients. Follow our journey as we build the SwissTimepieces brand.

We have been blessed to meet some fantastic people along the way and we hope to continue doing so! Buying a product online or in our showroom requires a deep level of trust and we are incredibly grateful for the reputation we have managed to build over the past six years. We run our business on transparency and will always strive to deliver an industry leading service. If you are in the market for a new luxury watch or wish to sell, please feel free to get in touch.

Thank you, Sam

  • Lake District Showroom

  • A safe way to buy

    Visit our showroom or receive your watch via fully insured courier