Zenith SA is a Swiss watchmaker. The company was started in 1865 by Georges Favre-Jacot at the age of 22, in Le Locle in the canton of Neuchâtel. Zenith was purchased by LVMH in November 1999, becoming one of several brands in their watch and jewellery division. Jean-Claude Biver became Interim CEO in 2017, replaced CEO Aldo Magada, who replaced Jean-Frédéric Dufour in 2014. It is one of the Swiss watch manufacturers that still produce their own movements in-house. The El Primero calibre, which was first released in 1969, and still produced today, was one of the first automatic chronograph movements.

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