Reinventing the several hundred wheels that keep luxury watches ticking is no easy task. However luxury watch maker Zenith have taken it upon themselves to challenge this demanding industry with its latest release, the Defy Lab, which features an all-new, revolutionary movement that’s set to turn the watch world on its head… A faultless collaboration between the highly-decorated Le Locle manufacture, the R&D department of Hublot and Guy Semon, CEO of the luxury group's R&D Institute, Watch Division, based at TAG Heuer. This latest creation from Zenith is set to achieve levels higher than the benchmark left by the Legendary El Primero. Firstly the 44m case material itself is a world’s first. Made from the lightest aluminium composite material, some 10% lighter than carbon fibre. Aeronith, as its known, which was developed by the R&D team at Hublot, presents a whole new future to watch internal encasement one of which presents breath taking results.

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